Let’s talk about something that stops more solopreneurs than just about anything else:

Choosing a niche and business model.

If you’re here, I bet this sounds familiar:

• You’re excited to build your online business... but you’re stuck picking a niche.
• You’re worried about wasting time on the wrong business model.
• And every time you do make a decision, you second-guess yourself.

Sound familiar?

You’re not alone. And yes—it’s overwhelming. Especially when the internet is shouting:

“Start an agency—it’s the fastest way to six figures!”
“Coaching is the most scalable model!”
“Launch a course! Build a SaaS! Try affiliate marketing!”

The noise is constant.

But here’s the truth:

You don’t build a business by picking a model.
You build a business by solving a problem.

Your business model is just how you deliver the solution.

And that’s exactly what this Play is all about.

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Where Solopreneurs Go Wrong

Most solopreneurs try to figure out the “how” before they figure out the “who” and “what.”

They get caught up in models, funnels, and monetization strategies... but forget the foundation:

👉 A real business solves a real problem for a real person.

If you skip this step, you end up building something nobody actually wants—or worse, burning out because you're chasing the wrong thing.

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Execute the Play: The 3-Step Niche Finder Framework

This Play uses the Niche Finder Framework—a simple 3-step process to help you:

✅ Choose your niche
✅ Identify a profitable problem
✅ Pick the right business model for YOU

By the end of this, you won’t be spinning your wheels anymore. You’ll have a clear path forward.

Let’s break it down.

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Step 1: Choose Your Niche

You don’t need a perfect answer—you just need a starting point.

Ask yourself:
What am I interested in, skilled at, or have experience with?

It could be:

• Something you’ve done in your career
• Something you’ve figured out in your personal life
• Something you’re just genuinely curious about

You don’t need to be an expert. But you do need enough interest to stick with it. If you hate talking about your niche, it’s game over before you begin.

Example:
If you’ve spent years figuring out your own fitness and nutrition, that’s a great niche starting point—even if you’ve never made a dollar from it.

🔥 Common Mistake: Trying to niche down too soon.
We’ll narrow it later. Right now, we just want a broad direction.

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Step 2: Find a Profitable Problem

Your niche is only half the equation. Now we need a real, painful problem to solve.

Because remember: No problem = no business.

Let’s say you chose “fitness.”

That’s still too broad. But if you discover that people in your space keep asking:
“How do I lose weight without spending hours at the gym?”
…you’ve now got a specific problem people want solved.

Pro tip:
You don’t need to invent a new niche.
The easiest way to build a business is to solve a problem people are already paying to solve.

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Step 3: Choose Your Business Model

Now it’s time to decide how you want to deliver your solution.

There are 3 simple models to choose from:

💻 DIY – Do It Yourself

You give them the tools.
Think: digital products, courses, memberships

• ✅ Scalable, passive(ish) income
• ❌ Slower to get traction

🤝 DWY – Done With You

You guide them through the process.
Think: coaching, consulting, group programs

• ✅ Faster client results, higher price point
• ❌ Requires more of your time

🛠️ DFY – Done For You

You do it for them.
Think: services, freelancing, agency work

• ✅ Fastest path to revenue
• ❌ Less scalable, more hands-on

Example (Fitness Niche):

• DIY: A weight loss course
• DWY: 1:1 coaching program
• DFY: Meal prep delivery service

There’s no “best” model—just what fits your goals, skills, and available time.

💡 Most solopreneurs start with one model and layer in others over time.

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Let’s Recap

Here’s your game plan:

🚀 Step 1: Choose Your Niche
Start with something you’re interested in, skilled at, or have experience with.

🚀 Step 2: Find a Profitable Problem
Look for problems people are already paying to solve.

🚀 Step 3: Choose Your Business Model
Decide how you’ll deliver the solution—DIY, DWY, or DFY.

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Your Next Move

Download the worksheet (link below) and go through each step.
Don’t try to make it perfect—just get clear enough to move forward.

Clarity comes from action, not overthinking.

And if you still feel stuck, run the play again. You’re not locked into your first decision forever.

But the sooner you start moving, the sooner you start building.

📥 Grab the worksheet and execute the play. Let’s make it happen.

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